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The objective of the Amrit Dharohar initiative is to promote the unique conservation values of Ramsar sites. 

The strategy focuses on four key components: Species and Habitat Conservation, Nature Tourism, Wetlands Livelihoods, and Wetlands Carbon Assessment. The species and habitat conservation component includes the development of Integrated Management Plans (IMPs) for Ramsar sites, which encompass activities such as deweeding, desilting, and pollution control. Currently, IMPs have been formulated for 14 Ramsar sites across the country.

From October 2nd to 31st, 2023, the Ministry of Environment, Forest, and Climate Change (MoEFCC), in collaboration with State and Union Territory (UT) Wetland Authorities, organized a wetlands cleaning drive under the Swachhta Special Campaign 3.0. This initiative targeted various Amrit Dharohar sites (Ramsar sites) nationwide.

World Wetlands Day (WWD) is observed annually on February 2nd to commemorate the signing of the Ramsar Convention on Wetlands in 1971. This global event aims to raise awareness about the crucial role of wetlands for both people and the planet.

On World Wetlands Day 2023, the MoEF&CC launched the ‘Save Wetlands Campaign’ (SWC) on February 4th, 2023, with a focus on the theme ‘Wetlands restoration’. The campaign's goal is to raise widespread awareness about the importance of wetland conservation and management. It actively engages local communities in integrated wetland management and monitoring efforts, and encourages collaboration with community-based organizations, government departments, and knowledge partners to safeguard wetlands nationwide.

The World Wetlands Day 2024 was celebrated at the Sirpur Ramsar Site in Indore, Madhya Pradesh, marking the culmination of the year-long ‘Save Wetlands Campaign’. During this campaign, over 1.9 million people were sensitized about wetlands conservation through participatory approaches. Additionally, more than 75,000 wetland assessments were conducted, health cards were prepared for over 5,800 wetlands, and more than 17,000 Wetland Mitras were registered.