Image Source:Isabela Castilho/G20  

As the urgency of climate change grows, the spread of disinformation has emerged as a significant barrier to global efforts to address the environmental crisis. To counter this, the United Nations, in collaboration with UNESCO and the Brazilian government, launched a groundbreaking initiative aimed at combatting climate-related misinformation. Announced during the G20 Leaders’ Summit in Brazil on Tuesday, the Global Initiative for Information Integrity on Climate Change seeks to provide the public with reliable information while countering coordinated disinformation campaigns.

Addressing the Disinformation Crisis

The initiative's core objective is to identify and address the various forms of disinformation that slow climate action, including outright denial, greenwashing, and the harassment of climate scientists. Speaking at the summit, UN Secretary-General António Guterres emphasized the initiative’s global reach, saying it would work with researchers and partners to strengthen efforts against climate disinformation.

"Coordinated disinformation campaigns are impeding global progress on climate change," Guterres said, underscoring the urgent need for action at a time when scientists are warning that the world is rapidly running out of time to address the crisis. With evidence gathering and strategic actions, the initiative aims to inform and mobilize global audiences to support urgent climate efforts.

The Role of Journalists and Researchers

UNESCO Director-General Audrey Azoulay highlighted the vital role of journalists in combating climate disinformation, noting that the press serves as a bridge between science and society. In a powerful statement, she called for support for journalists and researchers who are often working at great personal risk to uncover the truth about climate change.

"Through this initiative, we will support those investigating climate issues and fight the rampant disinformation on social media," Azoulay said. The initiative, part of a broader UN commitment made at the September Global Digital Compact, will encourage collaboration between governments, organizations, and researchers worldwide.